Assistant Marketing Manager FMCG

Full job description

JD FOR ASSISTANT MARKETING MANAGER

Key Responsibilities

Brand Management

• Assist in developing and implementing annual marketing and brand plans.
• Support brand positioning and ensure consistent communication across all channels.
• Monitor brand performance, market share, and sales trends.
• Coordinate packaging updates, promotional activities, and product enhancements.

Marketing Campaigns

• Plan, execute, and monitor ATL, BTL, and digital marketing campaigns.
• Work closely with creative agencies, media partners, and vendors.
• Track campaign effectiveness and prepare performance reports.
• Manage promotional calendars and consumer engagement initiatives.

Market Research & Consumer Insights

• Conduct market research to identify consumer trends, competitor activities, and growth opportunities.
• Analyze consumer behavior and provide actionable recommendations.
• Support pricing, product development, and portfolio optimization decisions.

Product Launch & Innovation

• Assist in new product development and launch activities.
• Coordinate with R&D, Sales, Supply Chain, and Production teams to ensure successful product rollouts.
• Develop launch plans, marketing materials, and sales support tools.

Sales & Trade Marketing Support

• Collaborate with the Sales team to develop trade promotions and activation programs.
• Support distributor and retailer marketing initiatives.
• Monitor trade promotion effectiveness and ROI.

Budget Management

• Assist in managing marketing budgets and tracking expenditures.
• Ensure marketing activities are delivered within approved budgets.
• Support vendor negotiations and procurement processes.

Reporting & Analytics

• Prepare monthly marketing performance reports.
• Analyze sales data, campaign metrics, and market intelligence.
• Present insights and recommendations to management.

Qualifications

Education

• Bachelor's degree in Marketing, Business Administration, Management, or a related field.
• MBA in Marketing is preferred.

Experience

• 4–6 years of marketing experience, preferably within the FMCG industry.
• Experience in brand management, product marketing, or trade marketing is highly desirable.

Required Skills & Competencies

• Strong understanding of FMCG market dynamics and consumer behavior.
• Brand management and product marketing expertise.
• Digital marketing and social media knowledge.
• Data analysis and reporting skills.
• Excellent communication and presentation abilities.
• Strong project management and organizational skills.
• Ability to manage multiple projects simultaneously.
• Proficiency in Microsoft Excel, PowerPoint, and marketing analytics tools.
• Creative thinking with strong problem-solving capabilities.
• Team player with excellent stakeholder management skills.

Key Performance Indicators (KPIs)

• Brand growth and market share improvement.
• Marketing campaign effectiveness and ROI.
• Sales growth of assigned product categories.
• Successful execution of product launches.
• Consumer engagement and brand awareness metrics.
• Budget adherence and cost optimization.
• Trade promotion performance.

For more details pls contact - 77228 76881 (HR)

Pay: ₹20,000.00 - ₹40,000.00 per month

Work Location: In person